REFRIGERATION DESIGN BECOMES SMART

The PRIMA range aims to simplify production processes with standardized products, while still maintaining an elegant design and impeccable construction quality.
REFRIGERATION DESIGN BECOMES SMART
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The PRIMA brand originates from CIAM’s revolutionary experience in the refrigeration systems sector, with the goal of making their products accessible to a wider audience by combining smart intelligence with the renowned level of production that has always characterized them.

THE FAST-EXCELLENCE OF REFRIGERATION.

CIAM is a leader in providing design and technology for designers in the HO.RE.CA sector, and has distinguished itself over the years for creating unique projects, the result of a tailor-made approach taken to its extreme potential. PRIMA retains all of CIAM’s know-how and incorporates it into a project aimed at streamlining production processes focused on standardizing its products.
The choice of only two color variants and a limited dimensional range allows PRIMA to guarantee fast service and high construction quality. CIAM’s extensive know-how has also enabled the development of a product range with very high energy efficiency and a low level of GWP (Global Warming Potential) thanks to the use of R290 refrigerant gas and inverter compressors.

WHY PRIMA?

PRIMA is rooted in CIAM's technical expertise and translates it into products of excellence that meet the most demanding requirements

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Standard is Cool!

Series Production.

Production processes are streamlined and optimized to create complete and fully functional series products.

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Stock & Go

Availability in stock.

Standardization of certain models and the prompt availability of all components allow for shortened lead times, from order to installation.

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Plug(in) & Play

Ready to use.

Installing and connecting Prima products is easily manageable independently.

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Black or White?

Two versatile colors for any occasion.

Two moods with minimal aesthetics perfect for integrating with most projects, exploiting the neutrality of RAL 9005, and the innovative RAL 7044, fresh and bright.

DESIGN-FIRST

SMART INNOVATION GUIDED BY DESIGN CULTURE

PRIMA is also a culture of design. Design optimized for smart use makes no compromises on aesthetic and functional quality: our products are developed according to criteria of excellence that guarantee very high standards.

SMART INNOVATION GUIDED BY DESIGN CULTURE

Who is our target audience?

Target Markets

We provide a diverse range of refrigeration systems, each tailored to meet the specific needs of the market and targeted businesses.

Restaurant & Steak-House

Restaurant & Steak-House

Transparent and certified preservation for technical tools with high aesthetic purpose, designed as display cases for restaurants & steak-houses.

Ice cream parlor

Ice cream parlor

Cold technology and attractive display are the two pillars that make the difference in turning an ice cream shop into an industry excellence.

Ho.re.ca.

Ho.re.ca.

Complementarity, technical expertise, sophistication, and high performance to ensure that the best Ho.Re.Ca. projects are complete in every detail.

Wine & Spirits

Wine & Spirits

Controlled service temperatures and impeccable presentation come together to offer the best Wine & Spirits experience, with special attention to design.

Supermarket

Supermarket

Maximum optimization of performance for supermarkets, with tools directly controlled by operators, just as if they were in direct contact with the user.

Bar and pastry shop

Bar and pastry shop

Enhancing interaction and experience, reducing consumption, and improving quality: Bars and pastry shops finally find a single answer to these needs.

Being smart for PRIMA means delivering efficient and sustainable solutions, supporting every business—from small laboratories to large-scale projects. Intelligent technology, optimized energy consumption, and maximum reliability to simplify operators' work and enhance the end-user experience.

High energy efficiency
Less energy, more savings.
PRIMA refrigeration systems implement smart consumption reduction technologies, resulting in energy savings for the benefit of the environment and businesses.
High energy efficiency
Environmentally friendly gases
Low environmental impact.
PRIMA’s expertise in sustainable energy sources has resulted in the entire range having reduced Global Warming Potential (GWP) values due to the use of R290 refrigerant gas.
Environmentally friendly gases
Evolving electronics
Total control.
PRIMA products include advanced electronic components that allow the management of refrigeration system functions through an intuitive digital interface.
Evolving electronics
Anti-fogging as standard
Heated glass and NoFog Patent.
The glass parts are made of thermal glass; low-temperature versions have double glazing and glass heating is standard, with doors equipped with anti-fog film, essential to prevent condensation when opening and closing.
Anti-fogging as standard

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